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Lars Netzel

CSO – Chief Sales Officer
Hamburg

Biography

Lars Netzel serves as Chief Sales Officer, overseeing business development across all sites at METZEN Industries. With twenty years of experience managing complex projects and a transparent, solution-oriented communication style, he shapes the company’s sales strategy and ensures that customer projects are delivered efficiently, cost-effectively, and in a timely manner.

His career includes leadership roles in business development at several mid-sized companies. Most recently, he headed Sales & Business Development at ProXES, a manufacturer of machinery, process lines, and solutions for the food, pharmaceutical, cosmetics, and chemical industries.

Lars has international experience in managing and advising key accounts. His strategic and creative thinking ensures that profitability, efficiency, project success, and customer satisfaction are always central. He holds a degree in sales management and completed studies at the St. Gallen Business School (HSG, Switzerland), specialising in sales, marketing, leadership, and strategy.

At METZEN, Lars drives the sustainable development of new business areas, builds long-term customer relationships, and promotes joint success between clients and the company through practical, solution-focused approaches. Customers value his strategic expertise, commitment, and collaborative style.

“Our key principle is to create a shared process of innovation with our clients. This is co-creation in practice, on an equal footing.”

Lars Netzel

CSO – Chief Sales Officer
Hamburg

“Our key principle is to create a shared process of innovation with our clients. This is co-creation in practice, on an equal footing.”

Biography

Lars Netzel serves as Chief Sales Officer, overseeing business development across all sites at METZEN Industries. With twenty years of experience managing complex projects and a transparent, solution-oriented communication style, he shapes the company’s sales strategy and ensures that customer projects are delivered efficiently, cost-effectively, and in a timely manner.

His career includes leadership roles in business development at several mid-sized companies. Most recently, he headed Sales & Business Development at ProXES, a manufacturer of machinery, process lines, and solutions for the food, pharmaceutical, cosmetics, and chemical industries.

Lars has international experience in managing and advising key accounts. His strategic and creative thinking ensures that profitability, efficiency, project success, and customer satisfaction are always central. He holds a degree in sales management and completed studies at the St. Gallen Business School (HSG, Switzerland), specialising in sales, marketing, leadership, and strategy.

At METZEN, Lars drives the sustainable development of new business areas, builds long-term customer relationships, and promotes joint success between clients and the company through practical, solution-focused approaches. Customers value his strategic expertise, commitment, and collaborative style.